What happened in Sport AI this week?
- AI is driving new advancements in the entertainment industry, enabling deeper immersion through innovations like MovieScent, which adds a sense of smell to films. Imagine smelling grass as you’re watching football at home, or fireworks as you watch an opening ceremony – with AI-enabled technology this is becoming possible.
- Controversy is swelling around the ESPN’s decision to use AI to write some game stories. ESPN says it helps cover ‘under-served sports.’ Journalists argue the network should just hire more journalists.
- Eurovision Sport is using AI language solutions for dubbing live sports commentary from French to Portuguese. The broadcaster has enlisted CAMB.AI, a AI speech transcription firm, to do so. Tennis Channel is doing similar from English to Spanish.
- Dana White wants AI to rank UFC’s Fighters, but tests with ChatGPT show that the technology is not there yet.
- YouTube is debuting tech to help creators detect AI deepfakes of themselves. The tools YouTube is developing can serve as a model for how the sports industry can navigate the complexities of AI. By adopting similar technologies and practices, sports organisations can better protect their athletes’ intellectual property, enhance fan experiences, and maintain the integrity of brand and sponsorship deals.
- World Boxing president Boris van der Vorst is determined to overhaul the boxing scoring system using AI, to enhance its objectivity and transparency.
- 73% believe fans now expect more immersive and customised experiences, particularly in digital environments. AI is facilitating this.
- Czech League Football Association teams up with WSC Sports to increase the scale and speed of its video content output through AI. This is a common theme, as the industry leans on AI to make content production easier.
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